Digital marketing is the process of promoting products and services through many online channels. You may specialize in social media, or search engine optimization (SEO), and implement strategies to assist websites to rank high in Google search results to draw more visitors.
Collaboration skills are essential as the job is typically dependent on a team. You could be working on projects with designers, copywriters or animators. You could also be expected to study your client’s competition to help you understand what advertising methods are most efficient for their business. Your responsibilities will likely include planning campaigns, consulting with clients, studying potential new methods of digital marketing and monitoring the effectiveness of existing strategies to ensure they’re offering good value for money.
You might find yourself working on short-term contracts with business owners who need assistance in developing their brand or develop advertising campaigns. You can also oversee longer-term projects for an agency for marketing. You can create and monitor their social media presence, or manage their website analytics.
A career in digital marketing suits you if you possess an empathetic disposition and are able to put yourself in the shoes of your target audience to identify their needs, wants and issues. Being flexible as well as able to take on new challenges and receive feedback are crucial characteristics, too, since the field of digital marketing is ever-changing, which means you have to stay ahead of the trends. As you gain experience, you might choose to become a digital marketing manager or take on an executive role.
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